For example, attorneys, couples dealing with infertility, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential niches. Defining your services and target groups are an important step in effective marketing. ...

I know that many of you have yet to complete your own holiday wish list and I would like to provide several suggestions. Here we go:1. A portrait of your best customer. This would hang right behind your desk to remind you and your followers why you are in business. Having a hard time making a tough business decision? Just turn around and consult the picture. What?s in their best interest? Trying to make a difficult hiring decision? Would you want this applicant spending considerable time with this customer? 2.